Cristiano Ronaldo was never a target for Borussia Dortmund, says Carsten Cramer, because the club places little value on “social😄 media followers”.
German giants linked with Portuguese star
Opted against making an approach
Focused on building a winning team
WHAT HAPPENED? The Bundesliga giants😄 were among those linked with the five-time Ballon d’Or winner last summer, and again when he was released as a😄 free agent by Manchester United in November 2024. No approach was made for Ronaldo, though, with Dortmund’s recruitment policy driven😄 by current potential on the field – rather than previous exploits or millions of followers away from the pitch.
WHAT THEY😄 SAID: BVB managing director Cramer has told kicker of the links to Ronaldo: “Basically, the value of Borussia Dortmund does😄 not depend on social media followers. We are a football club, that's the key. We can have the best ideas😄 in marketing, but if we lose 3-0 at home to Freiburg, it doesn't work. Even with the best brand presentation,😄 the be-all and end-all is the product.”
THE BIGGER PICTURE: Ronaldo’s presence at Signal Iduna Park would have allowed Dortmund to😄 bring in serious sponsorship income as he has 108 million followers on Twitter, 549 million on Instagram and 161 million😄 on Facebook. The German giants are, however, looking to build much more than a brand, with results all that matter😄 in the grand scheme of things.
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IN THREE PHOTOS:
Getty Images
Getty Images
Getty
WHAT NEXT? With Dortmund among those to pass on😄 the opportunity to acquire Ronaldo, the Portuguese superstar now finds himself in Saudi Arabia tied to the most lucrative contract😄 in world football at Al-Nassr.
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