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The Independent guide to the best betting sites in January 2024
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Last Updated: 4th of January 2024 Chris Rivers · Betting Writer
Find the best betting sites with our comprehensive list of UK online bookmakers:
Established 1994 Bet £10, Get £20 in Free Bets VISIT SITE 18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Offer is valid from 10:00 UK time on 16/01/2024. Card payments only. T&Cs Apply, #ad. 18+. Gamble Responsibly. Begambleaware
Award-Winning UK Betting Sites The Independent highlights top betting sites recognised for their impressive performance in various categories, earning awards for their online betting experiences. 🏆 Online Sports Betting Operator of the Year 2024: bet365 (Global Gaming Awards) 🏆 Sportsbook Operator of the Year 2024: bet365 (SBC Awards) 🏆 Esports Operator of the Year: 2024 Betway (SBC Awards) The Independent Picks for the Best Betting Sites in January 2024 Whether you're into football betting, horse racing, or bet builders, finding the right online bookmaker matters. We've categorized the top UK betting sites based on specific features to help you discover your perfect fit. 1. BetMGM BetMGM, one of the top , offers new players £40 in Free Bets with a £10 bet. Simply place a £10 bet, to unlock £40 in Free Bets, covering Bet Builder, Football, Horse Racing, and an Acca for varied betting options. Football bettors can get a 5x profit boost with the 'Golden Acca,' e.g., a 4-selection bet earns a 20% boost. Daily Golden Boosts include a 100% boost on Saturdays for Football Bet Builder. There's a chance to win up to £2 million by predicting 6 football scores in a weekend with Golden Goals.
Established 2024 Bet £10 Get £40 in Free Bets VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply.
2. Kwiff Kwiff is recognised as one of the best football betting sites, offering an innovative Sports Club that rewards customers with 'Football Surprise Bets' of up to £20 a week. Additionally, enjoy the 'Football Acca Shield' provided in case one leg of your football accumulator fails you. Kwiff also offers a 'Guaranteed Weekend Supercharge' on 3+ fold accas, random 'Supercharged Cash Outs' for those looking to cash out in-running, or even to 'kwiff' your bet, with the odds suddenly improved as a surprise.
Established 2024 Bet £10, Get £30 VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. new customers only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
3. Betfred Betfred stands out in premier league betting, offering 'PickYourPunt' for tailored bets. Access #PickYourPunt or tweet @Betfred for custom bets. Enjoy features like Double Delight and Hat-Trick Heaven on selected First Goalscorer bets. Acca Flex provides up to a 50% cash bonus for winning 5+ legs and a cashback of up to £10 for losing by one selection.
Established 2005 Get £40 in Bonuses When You Stake £10 VISIT SITE New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Extra Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Best Betting Sites for Horse Racing 1. Unibet Unibet is a leading , offering live streaming of UK and Irish races, best odds guaranteed, and a range of racing promotions. These include three 'Uniboosts' daily on any chosen horse, a daily Acca Boost, money back specials on ITV races, and more extra places than other bookies. As sponsors of key events like the Unibet Champion Hurdle and with ambassadors like trainers Nicky Henderson and Richard Hannon, Unibet was named 'Horse Race Betting Operator of the Year' in 2024 and 2024.
2. BetGoodwin BetGoodwin is the from the well-established Goodwin Racing telephone bookmakers and boast various racing ambassadors, including jockeys Hayley Turner and Tom Cannon, plus trainer Alan King. They are another to stand out for racing money-back specials: if your horse is beaten by a nose (or half a length in a chase), falls at the last when in front, or finishes second to a 50/1+ winner, you get your money back as a free bet up to £100. BetGoodwin also offer live streaming and best odds guaranteed on all UK and Irish racing.
Established 2024 50% Back as a Welcome Bonus up to £25 on First Day Losses VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
3. Fitzdares Fitzdares are the official betting partner of Fulham FC and were awarded 'Racing Sportsbook of the Year' in 2024. They offer live streaming of UK, Irish and international racing, generous specials and boosts on racing multiples. Receive a free bet if your horse finishes 2nd to one priced at 20/1 or larger in any UK & Irish race. Enjoy a percentage bonus on winnings for Lucky 15, 31, and 63 bets, with the bonus amount varying based on the number of winning legs.
Established 2005 50% Back as a Free Bet up to £50 on First Day Losses Plus 10 Extra Spins VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get 50% back on first day losses as a free bet up to £50 plus 10 extra spins on Reel King, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly.
Best Betting Sites for Bet Builders 1. Bzeebet Bzeebet offers a versatile Bet Builder, covering various sports like football, , , rugby league, American football and more. Choose from up to 30 markets per match, and the intuitive interface allows easy customization, including combining selections from different games or non-Bet Builder bets. Boost your daily wagers with the 'BZ Combo Boost', providing up to a 77% boost for multiple winning bets. Participate in 'Free Bet Thursdays' by making combo bets of £20 or £50 during the week to earn a £5 or £10 Free Bet on Thursdays.
Established 2024 Bet £10, Get £10 Free Bet VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware. T&Cs Apply
2. HeySpin HeySpin allows you to create the bet you want with their Bet Builder feature. Available on Soccer (Football), Tennis, Australian Rules Football, American Football, Baseball, Basketball, Cricket, Ice Hockey, Rugby League & Rugby Union. To increase your odds, you can pair your Bet Builder bet with another Bet Builder bet from a different match, or even single selections from other matches, to form a Combo bet.
3. NetBet NetBet is another online bookmaker to make the process of building customised bets easy. Simply choose your match, click the Bet Builder toggle and start adding your selections, then just add your stake and place your bet. It's not only football bet builders with NetBet, you can also build bets on the likes of cricket, rugby, basketball and American football, plus they also offer a Weekly Free Bet Club and enhanced odds on big events with BetPlus+.
Best Betting Site for the Darts The Darts Premier League starts February 1st, offering exciting opportunities for sports bettors. Top feature special offers, including sign-up bonuses, free bets, and promotions for events like the Darts Premier League bet365 Bet365 is our top choice for the best betting site for darts due to the quality of darts offers. You can place In-Play betting on the darts matches and they provide a darts tips section. bet365 also offers darts boosts on single matches with enhanced odds. One of our favourite features is the 'Edit Bet' function which allows you to add, swap or remove selections from your bet . You can also live stream if you have a funded account. New players can get up to £30 in free bets for any sport with a welcome bonus by depositing £10. Place qualifying bets, let them settle, and use Free Bets via 'Use Bet Credits' in the bet slip for any sport such as the Darts Premier League. Claim your welcome offer by using the bet365 bonus code.
Established 2001 Bet £10, Get £30 in Free Bets
Bonus Code: INDY2024
VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply. - Full Terms Apply
Best Betting Site for Boxing Boylesports Boylesports is the one in the UK. All of the best boxing betting markets are available including Round Betting, Total Rounds, and Will The Fight Go The Distance? Boylesports also tend to have special offers for the big fights. Boylesports also offers odds on a huge variety of fights well in advance and has regular price boosts on fights. Boylesports offers an accessible welcome offer, which only requires a £10 bet to receive £20 in free bets to use on your preferred boxing event.
Established 2007 Bet £10, Get £20 in Free Bets VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
Best Esports Betting UK Site Betway Betway was crowned the 2024 Esports Operator of the Year at the SBC Awards. Betway have a whole section dedicated to Esports Betting, including all the major tournaments. Betway have the best Esports odds on the market. Betway covers betting markets on CS2, League of Legends, Dota 2, Call of Duty to name a few. Additionally, Betway offers Esports betting tips and pick to help players choose the best bets.
Established 2006 Get £10 in Free Bets VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. *New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. Free Bet awarded: £10. 1 x £10 must be wagered at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware. Bet The Responsible Way. Full Terms apply
How to Choose the Best UK Betting Site Selecting the best UK betting site is important for a great betting experience. With many choices, it's important to consider various factors that suit your preferences. We'll break down key elements to help you make an informed decision and find the best betting site tailored to your needs 1. Licensed Bookmakers When choosing UK betting sites, ensure they are licensed for legal use in the UK. All bookies recommended by The Independent are licensed, ensuring a regulated betting environment. Confirm licensing by checking the site's homepage or the UK Gambling Commission public register. 2. Offers and Promotions Look for welcome offers and regular promotions, including , on top UK betting sites. 3. Mobile Compatibility With over 60% of online bettors using phones, pick bookmakers with great mobile experiences and for Android or iOS devices. 4. Competitive Betting Odds Choose bookmakers with consistently competitive odds. Compare prices from different bookies for better value in specific sports or markets. 5. Payment Options Select betting sites with flexible payment choices for quick transactions. Look for platforms supporting debit cards, e-wallets, or PayPal for convenience. 6. Customer Support Prioritise sites with easy-to-reach support, including 24/7 live chat for quick and helpful responses to your queries. 7. Live Betting Options Prioritise UK betting sites with comprehensive live options, including streaming, cash-out, and live updates for an engaging experience.
Established 2024 Bet £10, Get £10 VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. T&Cs Apply
Different Types of Betting Offers: Welcome Bonus: A welcome bonus attracts new customers with a promo, often doubling the initial deposit. Example: a 100% matched bonus up to a specified amount.
A welcome bonus attracts new customers with a promo, often doubling the initial deposit. Example: a 100% matched bonus up to a specified amount. Free Bets: Offered in welcome packages or ongoing promotions, free bets come through loyalty programs, referrals, or event promotions for existing customers.
Offered in welcome packages or ongoing promotions, free bets come through loyalty programs, referrals, or event promotions for existing customers. Enhanced Odds: Boosted odds on selected events aim to attract new sign-ups or reward existing customers with higher odds than regular market prices. For example, the Betgoodwin World Darts Championship special offers Gerwyn Price to win outright at 6/1.
Boosted odds on selected events aim to attract new sign-ups or reward existing customers with higher odds than regular market prices. For example, the Betgoodwin World Darts Championship special offers Gerwyn Price to win outright at 6/1. Cashback Offers: A safety net for bettors, cashback promotions refund specific bets or a percentage of losses within a set period, mitigating losses.
A safety net for bettors, cashback promotions refund specific bets or a percentage of losses within a set period, mitigating losses. Acca Insurance: Acca Insurance refunds or compensates bettors narrowly missing wins on accumulator bets. If one leg loses, the site refunds the stake or provides a free bet.
Established 2012 10% Cashback Always VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. T&C Apply. Play Responsibly. Full Terms Apply. - Full Terms Apply
Best Payment Methods for Online Betting Choose a bookmaker that accepts your preferred banking methods. Best UK betting sites offer various options, including: Visa Debit
Debit Mastercard
Debit Maestro
PayPal
Apple Pay
Google Pay
Skrill
Neteller
ecoPayz
Paysafecard
Bank Transfer Make sure the betting site you choose accepts the payment method you prefer for a smooth betting experience. How to Deposit and Withdraw Funds To deposit or withdraw funds on your sports betting site, follow these straightforward steps: Go to the 'Deposit,' 'Withdraw,' or 'Cashier' section on your betting site, usually in the top menu or account dashboard. Choose your preferred banking method from the options available. Input transaction details, including amount and payment information (card number, expiration date, CVV, etc.). Verify that the entered information is accurate and confirm the transaction. Wait for payment processing. Deposits are often instant, but withdrawals may vary from instant to 1-3 days on different betting sites. With these simple steps, you can efficiently manage your funds and enjoy a simple betting experience.
Established 2024 Bet £10, Get £10 VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland.
How the UK Gambling Commission Regulates Betting Sites The UK Gambling Commission oversees gambling sites in Great Britain, including , bingo clubs, sports betting, and online betting. Established under the Gambling Act of 2005. It licenses and regulates gambling operators, ensuring strict compliance for player protection. In addition to licensing, the Commission mandates responsible gambling practices. Betting companies must verify age, keep customer funds separate, and communicate rules, odds, and risks clearly. To promote fairness, prevent deceptive practices, and assist players, bookmakers provide responsible gambling tools, self-exclusion schemes, and information on help services.
Established 2007 Bet £10, Get £20 in Free Bets VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
How Bookmakers Operate Bookmakers determine odds by adjusting the true probabilities of outcomes, aiming to build a margin or overround. The overround represents their profit margin. In the competitive online betting market, bookmakers often offer more attractive odds, reducing the overround to attract customers. Understanding that total probabilities must add up to 100%, the bookmaker's margin is essentially the amount by which their offered odds exceed the true probability. In today's market, online betting sites typically operate with lower margins, providing better value for bettors compared to the past.
Established 2012 10% Cashback Always VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. T&C Apply. Play Responsibly. Full Terms Apply. - Full Terms Apply
The Best Betting Sites: The Independent View Choosing a good betting site is important. We've listed key things to consider: license, promotions, mobile use, support, and good odds. Our recommended sites do well in these areas for a great betting experience. Whether you're new or experienced, our guide is here for you. We suggest , giving you different options. Use our recommendations to find your ideal betting site.
Betting Sites FAQs What is the best betting site? The best betting site will depend on your personal preferences but some of our top picks for January 2024 are Bzeebet (great for football betting), Spreadex (the #1 spread betting site) and bet365 (ideal for placing bet builders). Are online betting sites safe? Yes, reputable online betting sites that are licensed and regulated by the UK Gambling Commission are generally considered safe. These online bookmakers must implement strict security measures to protect their customers' personal and financial information, ensuring a secure betting environment. Can I use PayPal on betting sites? Yes, many UK betting sites accept PayPal as a secure payment method for deposits and withdrawals. Some of the best bookies that accept PayPal in the UK are bet365, ZetBet and Luckster. How can I place a bet online? To place a bet online, create an account by selecting a bookmaker from the betting sites we've highlighted on this page. Once you've registered and confirmed your identity, you simply deposit funds, navigate to your desired market, click on the odds you want to take, enter your stake and confirm the bet. How do I know if a betting site is safe and trustworthy? A trustworthy betting site should be licensed and regulated by a reputable authority, such as the UK Gambling Commission. Look for licensing information on the site's homepage or in their terms and conditions. Also, be safe in the knowledge that only licensed bookmakers are highlighted on this page.
Chris is an experienced sports betting writer who has worked with most major bookmakers and national media outlets, such as Racing Post and ITN. He covers a wide range of sports with his favourites being NFL, rugby, football and Formula 1.
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